How to Use Stan Store: Pricing, Setup and Selling Digital Products (2026)
Free Online Selling Course, Lesson 37 · Module 7: Sell Digital Products Beyond Etsy · See all lessons
If you sell to followers on Instagram, TikTok, or YouTube, you have probably seen “link in bio” stores. Stan Store is one of them: a simple storefront where you can sell digital downloads, courses, coaching calls, and memberships from one link.
Here is the key thing to know before you sign up: Stan has no free plan. It has a 14-day free trial, then a monthly fee, but it charges no transaction fees on your sales. So Stan makes the most sense once you have an audience and some sales to cover the monthly price.
This lesson explains Stan Store’s pricing, how to set up payments, how to add a digital download step by step, and how to tell whether it is worth it for you. Everything comes from Stan’s own pricing article and Help Center, checked in October 2026.
How Do You Use Stan Store?
Start Stan’s 14-day free trial, connect Stripe or PayPal under Settings, Payments, then go to My Store, click Add Product, and choose Digital Product. Add a 400 x 400 thumbnail, a checkout page with your price and description, upload your file or add a link, and click Publish. Then put your Stan link in your social media bio.
Stan Store Pricing
According to Stan’s pricing article (last updated July 22, 2026):
| Plan | Monthly | Yearly |
|---|---|---|
| Creator | $29/month | $300/year |
| Creator Pro | $99/month | $948/year |
Good to know:
- Free trial: 14 days. Stan says it is a trial, not a free plan.
- Transaction fees: none. Stan says you keep 100% of every sale.
- Payment processing: you still pay the standard Stripe or PayPal processing fee.
Is it worth it for you? Our free Stan Store fee calculator shows what Stan costs as a share of your sales and how many sales cover the plan.
What Each Plan Includes
| Feature | Creator | Creator Pro |
|---|---|---|
| Storefront (mobile and desktop) | Yes | Yes |
| Digital products, courses, bookings | Yes | Yes |
| Recurring subscriptions | Yes | Yes |
| Lead magnets and email collection | Yes | Yes |
| Stan AutoDM for Instagram | Yes | Yes |
| Discount codes and limited quantities | No | Yes |
| Upsells and order bumps | No | Yes |
| Afterpay and Klarna | No | Yes |
| Email broadcasts and email flows | No | Yes |
| Affiliate management | No | Yes |
| Pixel tracking (Meta, Google, Pinterest, TikTok) | No | Yes |
How to Set Up Stan Store Step by Step
Step 1: Start the Free Trial
Sign up and start the 14-day free trial. Stan says it is a trial, so plan to test your store and first product within those 14 days.
Step 2: Connect Stripe or PayPal
Stan supports two payment processors: Stripe and PayPal. To connect Stripe, Stan’s Help Center says:
- Open Settings, then the Payments tab.
- Click the button beside the Stripe logo (Register or Connect).
- Choose your home country and confirm creating your Stan-managed Stripe account.
- Verify your phone with the SMS code.
- Enter your personal details, industry, and bank account for payouts.
- Review and submit.
Important: Stan says you must create a new Stan-managed Stripe account. You cannot connect an existing Stripe account. Verification can take a few business days.
Tip from Stan: if the Stripe button is grayed out, publish a free product first, refresh, and try again.
Step 3: Add a Digital Download
- In My Store, click Add Product, then Digital Product.
- Thumbnail tab: choose a style (Button, Callout, or Preview), upload a 400 x 400 image, and add a title, subtitle, and button text.
- Checkout Page tab: upload a 1920 x 1080 banner, write the description, add the button text, and set your price.
- Deliver the product: upload the file, or choose Redirect to URL and paste a link.
- Options tab (optional): add reviews, email flows, order bumps, or customize the confirmation email.
- Click Publish, or Save as Draft to finish later.
File tips from Stan: almost any file type works, including PDF, XLS, PSD, SVG, and MP4. Stan recommends files of 500MB or less, and supports up to 5GB. For other file types, share a Google Drive or Dropbox link set so anyone with the link can view it.
Discount codes and limited quantities need the Creator Pro plan.
Need an idea for your first product? See best selling digital products on etsy.
Step 4: Add Your Link to Your Bio
Share your Stan store link where your audience already is, such as your Instagram, TikTok, or YouTube bio and your Pinterest pins, so followers can find your products.
Is Stan Store Worth It?
Because Stan charges a flat monthly fee and no transaction fee, the more you sell, the smaller its share becomes:
| Monthly sales | Creator ($29) share of sales | Creator Pro ($99) share of sales |
|---|---|---|
| $100 | 29% | 99% |
| $500 | 5.8% | 19.8% |
| $1,000 | 2.9% | 9.9% |
| $3,000 | 1% | 3.3% |
Compare that with a platform like Payhip’s free plan, which charges 5% per sale and no monthly fee. On sales under $580 a month, a 5% fee costs less than Stan Creator’s $29. See our lesson on how to sell on payhip.
Common Mistakes on Stan Store
Signing up with no audience. Stan does not bring you marketplace buyers. Your followers do.
Trying to connect an old Stripe account. Stan needs a new Stan-managed Stripe account.
Forgetting processing fees. Stripe or PayPal fees still apply.
Paying for Pro too early. Start on Creator unless you need discount codes, email broadcasts, or upsells.
Huge files. Keep files near 500MB or use a Google Drive or Dropbox link.
Key Takeaways
- Stan Store costs $29/month (Creator) or $99/month (Creator Pro), with a 14-day free trial.
- Stan charges no transaction fees, but Stripe or PayPal fees apply.
- Connect payments in Settings, Payments, with a new Stan-managed Stripe account or PayPal.
- Add digital products from My Store, Add Product, Digital Product.
- It works best when you already have followers to send to your link.
Frequently Asked Questions
Is Stan Store free?
No. Stan has a 14-day free trial, then the Creator plan is $29 a month or $300 a year.
Does Stan Store take a percentage of sales?
No. Stan says it charges no transaction fees. You still pay Stripe or PayPal processing fees.
What can you sell on Stan Store?
Stan’s Help Center lists digital downloads such as ebooks, guides, templates, planners, workbooks, and recipes. Stan’s plans also include an online course builder, calendar booking tools, and recurring subscriptions.
What is the difference between Stan Creator and Creator Pro?
Creator Pro adds discount codes, limited-quantity offers, upsells, Afterpay and Klarna, email broadcasts and flows, affiliate management, and pixel tracking.
Final Thoughts
Stan Store is a simple way to turn your social media following into sales. Try it free for 14 days, connect your payments, publish one digital product, and check whether your monthly sales cover the plan.
Next, compare it with what is gumroad, or explore the free online selling course.
You finished: Free Online Selling Course, Lesson 37
Keep going step by step. Each lesson builds on the last one.
