Pinterest for Etsy Sellers: How to Get Traffic Step by Step (2026)
Free Etsy Course, Lesson 24 of 34 · Module 5: Marketing and First Sales · See all lessons
You want more people to see your Etsy shop, but you do not want to dance on TikTok or pay for ads every day. Pinterest is a free option worth learning, because people use it to search for and save ideas, and every Pin can link straight to your listing.
Here is the step most Etsy sellers miss: when you link your Pins to your shop with your Share & Save link, Etsy refunds part of your fees on orders you bring in. Same Pin, more profit.
This lesson walks you through setting up Pinterest for your Etsy shop, making Pins that follow Pinterest’s own specs, and linking them the right way. Everything comes from Pinterest Business Help and Etsy’s Help Center, checked in October 2026.
How Do You Use Pinterest for Your Etsy Shop?
Set up a free Pinterest business account, create boards for your product categories, and make vertical 2:3 Pins (Pinterest recommends 1000 x 1500 pixels) with a clear title and keyword-rich description. Link each Pin to your listing using your Etsy Share & Save trackable link, then check Pinterest Analytics and your Etsy Stats to see what works.
Step 1: Set Up a Free Pinterest Business Account
Pinterest says a business account is free and gives you access to Pinterest Analytics and the ability to run ads.
You can create a new business account, or convert a personal account. To create a new one, Pinterest says the email must not already be used on another Pinterest account.
Fill out your profile: use your shop name, logo, and a short bio that says what you sell.
Step 2: Know What You Can and Cannot Claim
Pinterest lets you “claim” a website you own, so your profile shows on Pins from your site. But Pinterest says you need to own the domain and be able to edit its code, so you cannot claim most online stores hosted on marketplaces like Etsy.
That is fine. You can still link your Pins to your Etsy listings. If you later build your own website, you can claim that.
Step 3: Get Your Etsy Share & Save Links
Before you make Pins, join Etsy’s Share & Save program. Etsy refunds 4% of the eligible order total when a buyer orders within 30 days of clicking your trackable link. From October 20 to January 4, Etsy is giving 6.5% back to enrolled sellers.
To join: in Shop Manager, go to Marketing, select Share & Save, then Join now.
To get a listing link: in Shop Manager, go to Listings, select the gear icon under a listing, and choose Share.
Etsy suggests sharing trackable links in social media posts and bios. That includes the links on your Pins. Learn more in our lesson on how to get your first sale on Etsy.
Step 4: Create Boards for Your Products
Boards organize your Pins. Name them the way buyers search, for example “Printable Wedding Planner Ideas” instead of “My Stuff.” Create a board for each main product type in your shop.
Step 5: Make Pins That Follow Pinterest’s Specs
Pinterest’s own specs for image Pins:
| Spec | What Pinterest says |
|---|---|
| File type | .PNG or .JPEG |
| Max file size | 20 MB on desktop, 32 MB in the app |
| Aspect ratio | 2:3 recommended, or 1000 x 1500 pixels |
| Taller than 2:3 | Might get cut off in people’s feeds |
| Title | Up to 100 characters. The first 40 may show in feeds |
| Description | Up to 800 characters. Used by Pinterest to decide who sees your Pin |
Check your Pin fast: our free Pinterest Pin checker tests your image size, ratio, title, and description against these specs.
What makes a good Etsy Pin:
- A vertical image that shows your product clearly
- Short, readable text on the image, like what the product is
- A title with the main keyword in the first 40 characters
- A description that explains the product in the words buyers search for
Avoid plain white or black backgrounds if you can. Pinterest says it adds a faint color layer to image Pins with white or black backgrounds in the home feed.
Step 6: Link Every Pin to the Right Listing
Send each Pin to the exact listing it shows, not just your shop homepage. A buyer who clicks a wedding planner Pin wants to see that planner. Use your Share & Save listing link so the order counts.
Step 7: Pin Regularly and Track Results
Make new Pins for your best listings and new products. Then check two places:
- Pinterest Analytics (business accounts): see how people engage with your Pins.
- Etsy Stats: look for Social media in How shoppers found you, and the Share & Save section for clicks, orders, and savings. See our lesson on Etsy stats.
Common Mistakes on Pinterest for Etsy
Using square or wide images. Pinterest recommends a 2:3 ratio.
Linking to your shop homepage. Link to the exact listing instead.
Skipping Share & Save. You miss a fee refund on orders you brought in.
Empty descriptions. Pinterest says descriptions help it decide who sees your Pin.
Trying to claim your Etsy shop. Pinterest says marketplace stores like Etsy usually cannot be claimed.
Key Takeaways
- A Pinterest business account is free and includes analytics.
- Make vertical 2:3 Pins, ideally 1000 x 1500 pixels, as PNG or JPEG.
- Titles can be 100 characters, but put your keyword in the first 40.
- Descriptions can be 800 characters and help Pinterest show your Pin to the right people.
- Link Pins to exact listings with your Etsy Share & Save link.
Frequently Asked Questions
Is Pinterest good for Etsy sellers?
Pinterest gives you a free way to bring your own shoppers to your listings. With Etsy’s Share & Save, orders from your trackable links also get a fee refund.
What size should Pinterest Pins be for Etsy?
Pinterest recommends a 2:3 aspect ratio, or 1000 x 1500 pixels, as a .PNG or .JPEG file.
Can I claim my Etsy shop on Pinterest?
Pinterest says you need to own a domain and edit its code to claim it, so you cannot claim most stores hosted on marketplaces like Etsy. You can still link your Pins to your Etsy listings.
Do Pinterest clicks count for Etsy Share & Save?
Etsy says trackable links shared outside Etsy, such as in social media posts and bios, count toward Share & Save. Links in Etsy Messages or listing descriptions do not.
Final Thoughts
Pinterest can be a steady source of free traffic for your Etsy shop when you do the basics right: a business account, vertical Pins that follow Pinterest’s specs, keyword-rich titles and descriptions, and Share & Save links to exact listings.
Next, learn Etsy ads for paid traffic, or explore the free Etsy course.
You finished: Free Etsy Course, Lesson 24 of 34
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