How to Sell on Wix: 2026 Plans, Fees and Step-by-Step Store Setup
Free Online Selling Course, Lesson 46 · Module 8: Build Your Own Store · See all lessons
Wix lets you build a website with drag-and-drop or AI, and you can add an online store to sell physical products and digital downloads. You can even start building for free.
Here is the catch for sellers: the free plan and the cheapest paid plan cannot accept payments. Wix’s pricing page shows “Accept payments” starting on the Core plan. So you can design your whole store for free, but you need at least Core to actually take orders. Plan for that cost before you start.
This lesson explains Wix’s 2026 plans and Wix Payments fees for US sellers, then walks you through Wix’s own 10-step store setup. Sources are Wix’s pricing page and Help Center, checked in late October 2026.
How Do You Sell on Wix?
Create a free Wix site from a template or with AI, add Wix Stores, and create your products (physical or digital). Add categories, site settings, shipping, and tax, then set up a payment provider such as Wix Payments. Finally, upgrade to a plan that accepts payments (Core or higher, from $29 a month billed yearly) and publish your site. Wix Payments charges 2.9% + $0.30 per US card payment.
Wix Plans for Selling (US, 2026)
Wix’s pricing page shows these plans (USD prices for reference, billed yearly):
| Plan | Price per month (yearly) | Accept payments | eCommerce |
|---|---|---|---|
| Free | $0 | No | No |
| Light | $17 | No | No |
| Core | $29 | Yes | Basic eCommerce |
| Business | $39 | Yes | Standard eCommerce |
| Business Elite | $159 | Yes | Advanced eCommerce |
Good to know:
- Wix says prices and currency vary by location, the USD prices are for reference, and they are yearly subscriptions paid in full. Taxes are added based on your billing address.
- Paid plans include a free domain for 1 year.
- Wix offers a 14-day money-back guarantee.
Wix Payments Fees (US)
According to Wix’s Help Center:
| Payment method | Fee |
|---|---|
| Credit/debit card (not Amex), Apple Pay, Google Pay | 2.9% + $0.30 |
| American Express | 3.7% + $0.30 |
| PayPal (through Wix Payments) | 3.49% + $0.49 |
Wix also notes that fees may apply to refunds and chargebacks.
Plan your costs: our free Wix fee calculator works out your monthly plan and payment fees.
Example: A $40 Order Paid by Card
| Amount | |
|---|---|
| Order total | $40.00 |
| Wix Payments fee (2.9% + $0.30) | $1.46 |
| You receive | $38.54 |
How to Set Up a Wix Store: Wix’s 10 Steps
Wix’s Help Center lists 10 essential steps. Wix says you can do them in any order and come back to edit anytime.
- Create products and product options. Wix Stores sells physical items or digital downloads (like PDFs and image files). Add options such as size or color, and modifiers such as gift wrap.
- Create categories to group similar products and display them on separate pages.
- Add your site settings: contact email, location, language, and currency.
- Choose shipping, local delivery, and pickup options for each location you sell to.
- Set up tax collection to follow local tax laws.
- Set up payment providers. You must set up a way for customers to pay before you can sell.
- Choose checkout and store settings.
- Design the look of your store.
- Customize your members area.
- Upgrade and go live: upgrade to a plan that accepts payments, then publish your site. Wix suggests connecting a domain for a professional look.
Selling printables or templates? Wix Stores supports digital products. See how to sell digital products on etsy for product ideas.
Wix vs Squarespace vs Shopify
| Wix | Squarespace | Shopify | |
|---|---|---|---|
| Cheapest plan that takes payments | Core, $29/month yearly | Basic, $12/month yearly | Basic, $29/month yearly |
| Extra platform fee on sales | None listed | 2% on Basic | None with Shopify Payments |
| US card rate | 2.9% + $0.30 (Wix Payments) | Depends on processor | 2.9% + 30¢ (Basic) |
See how to sell on squarespace and how to start a shopify store.
Common Mistakes on Wix
Building on the Free or Light plan and expecting to sell. You need Core or higher to accept payments.
Forgetting taxes on the plan price. Wix adds applicable taxes based on your billing address.
Skipping shipping and tax setup. Customers cannot check out properly without them.
Not publishing. Your store only goes live after you upgrade and publish.
Key Takeaways
- Wix’s Free and Light plans cannot accept payments; Core ($29/month yearly) is the first that can.
- Business is $39 and Business Elite $159 a month, billed yearly.
- Wix Payments charges 2.9% + $0.30 per US card payment, 3.7% + $0.30 for Amex.
- Wix Stores can sell physical products and digital downloads.
- Follow Wix’s 10 steps, then upgrade and publish to go live.
Frequently Asked Questions
Can I sell on Wix for free?
You can build your store on Wix’s free plan, but Wix’s pricing page shows that accepting payments starts on the Core plan.
How much does Wix take per sale?
Wix Payments charges 2.9% + $0.30 per US card payment (3.7% + $0.30 for American Express). Wix’s pricing page does not list a separate platform fee on sales.
Which Wix plan do I need for an online store?
Core ($29 a month billed yearly) is the cheapest plan that accepts payments and includes basic eCommerce. Business and Business Elite add more eCommerce features.
Can I sell digital products on Wix?
Yes. Wix Stores supports digital downloads such as PDFs and image files.
Final Thoughts
Wix is easy for beginners: build your store free, follow Wix’s 10 steps, and upgrade to Core when you are ready to take payments. Just budget for the plan from day one so there are no surprises at launch.
Next, see how to sell on squarespace, or explore the free online selling course.
You finished: Free Online Selling Course, Lesson 46
Keep going step by step. Each lesson builds on the last one.
