12 Best Etsy SEO Tools in 2026 (Free and Paid, Compared)
Guessing keywords is the slowest way to grow an Etsy shop. You write a title, add some tags, and hope. Weeks later, you still have no idea what shoppers actually search for.
Etsy SEO tools fix that. They show you real search terms, how much demand they have, and how crowded they are. Some even grade your listings and suggest better tags.
But there are dozens of tools, and most blog posts list them without checking prices. We checked each tool’s current pricing and features in October 2026. Prices change often, so always confirm on the tool’s own site before you pay.
In this guide, you will find 6 free tools (including Etsy’s own) and 6 paid tools with free plans or trials. You will also see a comparison table and a simple way to pick the right one.
What Are Etsy SEO Tools?
Etsy SEO tools help you find the keywords Etsy shoppers use, then improve your listings to match. Most show search volume and competition for keywords. Many also audit your titles and tags, track competitors, and spot trending products. Some are free, and paid plans usually cost between about $6 and $30 per month.
You do not need all of them. One good keyword tool plus Etsy’s own free tools is enough for most new sellers.
Quick Comparison Table
| Tool | Best for | Free option | Paid from (monthly) |
|---|---|---|---|
| Etsy Marketplace Insights | Real Etsy search data | 15 searches per week | Unlimited with Etsy Plus ($10/mo) |
| Etsy Search Visibility page | Fixing your own listings | Free | None |
| Etsy Shop Stats | Seeing which searches bring you visitors | Free | None |
| Etsy search bar | Fast keyword ideas | Free | None |
| Google Trends | Seasonal demand | Free | None |
| Pinterest Trends | Spotting trends early | Free with business account | None |
| eRank | Beginners on a budget | Free plan | $5.99 |
| Alura | All-in-one listing optimization | Free plan | $11.99 |
| EverBee | Product research | Free Hobby plan | $29.99 |
| EtsyHunt | Product and keyword research | Free plan | $9.99 |
| Marmalead | Keyword analysis and forecasting | None listed | $19 |
| Sale Samurai | Budget keyword research | Free trial | $9.99 |
Prices are list prices for monthly billing as checked in October 2026. Annual plans are usually cheaper.
Free Etsy SEO Tools
Start here. These tools cost nothing, and three of them come straight from Etsy.
1. Etsy Marketplace Insights
Best for: Real search volume straight from Etsy.
Etsy launched Marketplace Insights in late 2025. It gives sellers direct access to real Etsy search data. That makes it the most accurate source of Etsy keyword data you can get.
You will find it in Shop Manager under Stats, then Marketplace Insights. Type a keyword, and Etsy shows you:
- Search volume for the term over the last 30 days
- Competition, meaning how many listings use the term
- Related terms with high buyer interest and fewer listings
- Trending searches in your categories
Price: Free sellers get 15 keyword searches per week. Etsy Plus subscribers get unlimited searches.
Limitations: Fifteen searches go fast. It also works only on the Etsy website, not the Etsy app.
Quick tip: Use the related terms section. It often shows phrases with good demand and few listings.
2. Etsy Search Visibility page
Best for: Fixing your existing listings.
The Search Visibility page in Shop Manager gives you personalized insights and recommendations for your listings. Etsy points sellers to it in its official search guide.
Use it to find listings with missing details, weak tags, or other issues Etsy flags.
Price: Free.
Quick tip: Work through its suggestions on your top five listings first. Those have the most to gain.
3. Etsy Shop Stats
Best for: Seeing which searches already bring you visitors.
Shop Stats shows how shoppers find your listings, including the search terms they used. These are proven keywords for your shop, because they already work.
Price: Free.
Quick tip: If a search term brings views but no sales, check whether your listing truly matches that search. Fix the mismatch or target a better phrase.
4. The Etsy search bar
Best for: Fast keyword ideas.
Type a word into Etsy’s search bar and watch the suggestions appear. These suggestions come from what shoppers search for.
It is not a full tool, since it shows no numbers. But it is quick and always free.
Quick tip: Add letters after your main word, like “planner a,” “planner b,” and so on. You will uncover many long-tail ideas.
5. Google Trends
Best for: Seasonal demand.
Google Trends shows how interest in a topic rises and falls over time. It is free and works well for planning seasonal products like holiday printables or wedding items.
Limitations: It shows Google search interest, not Etsy searches. Use it for timing, not for exact Etsy keywords.
Quick tip: Compare a few product ideas side by side. Launch listings before the yearly peak, not during it.
6. Pinterest Trends
Best for: Spotting trends early.
Pinterest Trends shows top search, save, and shopping trends over time. It also shows seasonal moments and, where available, trend predictions.
You need a Pinterest business account to use it. Access it from the menu under Analyze performance.
Why it matters for Etsy: Many Etsy buyers plan purchases on Pinterest first, especially for weddings, home decor, and printables.
Quick tip: Look at rising trends a few months ahead. That gives you time to create and list products before demand peaks.
Our free option: the Etsy Shop Inspector Chrome extension, made by our team, shows shop sales, shop age, a niche score, keyword ideas and listing tags right on Etsy pages. It is free, with no account needed.
Paid Etsy SEO Tools (With Free Plans or Trials)
These tools add deeper data, listing audits, and competitor tracking. Most offer a free plan, so you can test before you pay.
7. eRank
Best for: Beginners on a budget.
eRank is one of the longest-running Etsy SEO tools. Its free plan includes a keyword tool, keyword lists, listing audits for titles and tags, trend reports, and a category report.
Plans (monthly):
| Plan | Price | Keyword lookups per day |
|---|---|---|
| Free | $0 | 5 |
| Basic | $5.99 | 100 |
| Pro | $9.99 | 200 |
| Expert | $29.99 | 500 |
Annual billing lowers the cost. Paid plans add competitor tracking, deeper keyword research, and full listing audits that include descriptions.
Limitations: The free plan’s daily limits are tight.
Quick tip: Use the free listing audit on your existing listings before you pay for anything.
8. Alura
Best for: All-in-one listing optimization.
Alura combines keyword research, product research, an AI listing helper, and a Chrome extension. Higher plans add Pinterest pin scheduling, A/B testing, and email marketing.
Plans (monthly billing):
| Plan | Monthly | Annual (per month) |
|---|---|---|
| Free | $0 | $0 |
| Basic | $11.99 | $7.99 |
| Growth | $29.99 | $14.99 |
| Professional | $69.99 | $29.99 |
The free plan includes 5 keyword and product searches per day, plus one-time AI credits for about 20 listing optimizations.
Limitations: The best features sit in the Growth plan and above.
Quick tip: The annual Growth plan costs half the monthly price. Pay yearly only after you are sure you will use it.
9. EverBee
Best for: Product research.
EverBee is best known for its Chrome extension, which shows estimated sales and revenue for Etsy listings while you browse. It also offers keyword research, store analytics, and an email marketing suite.
Plans:
| Plan | Monthly | Yearly |
|---|---|---|
| Hobby | $0 | $0 |
| Growth | $29.99 | $239 |
| Business | $99 | $828 |
The free Hobby plan limits keyword research to the first 10 results and does not include tag search volume.
Limitations: It is more of a product research tool than a pure SEO tool. The useful SEO features need the Growth plan.
Quick tip: Use the free extension to validate a product idea before you design it.
10. EtsyHunt (EHunt)
Best for: Product and keyword research together.
EtsyHunt offers a product database, keyword research, store research, and a browser extension.
Plans (monthly): Free, Basic at $9.99, Pro at $19.99, and Elite at $59.99. A Team plan is also available. Annual billing lowers each price.
The free plan allows 5 keyword searches and 5 product searches per day.
Limitations: The free plan does not include listing optimization or data tracking.
Quick tip: Use the product database to see which items are selling in a niche, then confirm the keywords in Marketplace Insights.
11. Marmalead
Best for: Keyword analysis and forecasting.
Marmalead focuses on keywords. It shows search volume, engagement, and competition scores. It also offers keyword seasonality, 3-month forecasting, side-by-side comparisons, and letter grades for your listings.
Price: $19 per month, $16 per month billed yearly ($190), or a $300 lifetime option.
Limitations: There is no free plan listed on its pricing page.
Quick tip: The seasonality data is useful for planning holiday products months ahead.
12. Sale Samurai
Best for: Budget keyword research.
Sale Samurai is a low-cost keyword research tool with a Chrome extension. It is popular with print on demand and digital product sellers.
Price: $9.99 per month or $99.99 per year.
Limitations: There is no permanent free plan.
Quick tip: If you only need keyword data, its price is lower than many all-in-one tools.
How to Choose the Right Etsy SEO Tool
Use these questions to decide.
- Are you just starting? Use Etsy Marketplace Insights, Shop Stats, and the eRank free plan. That covers the basics at zero cost.
- Do you need more keyword searches? eRank Basic or Pro, Sale Samurai, or Marmalead are affordable keyword tools.
- Do you want help researching products? EverBee or EtsyHunt focus on what is selling.
- Do you want one tool for everything? Alura combines keywords, listings, Pinterest, and email.
- Are you on a tight budget? Stick with free tools until your shop makes steady sales.
Our suggestion for beginners: Start free. Use Marketplace Insights for real Etsy data and eRank’s free plan for listing audits. Upgrade only when a tool’s limits actually slow you down.
A Simple Keyword Research Workflow
Here is a free workflow you can use for every new listing.
- Brainstorm. Type your product into the Etsy search bar and note the suggestions.
- Check demand. Look up the best phrases in Marketplace Insights for search volume and competition.
- Find gaps. Use the related terms section to find phrases with interest and fewer listings.
- Check timing. Use Google Trends or Pinterest Trends for seasonal products.
- Write the listing. Put the main phrase in a short title and the rest in your 13 tags.
- Review results. After a few weeks, check Shop Stats and the Search Visibility page.
For the full method, read our complete guide to Etsy SEO.
Common Mistakes With Etsy SEO Tools
Paying for several tools at once. Most data overlaps. One paid tool is enough.
Trusting estimates as facts. Third-party sales and search numbers are estimates. Etsy’s own Marketplace Insights uses real Etsy data.
Copying competitor tags exactly. Tools make it easy to see other shops’ tags. Use them for ideas, but write your own, and never use trademarked terms.
Chasing only high-volume keywords. Big keywords are crowded. Specific phrases with less competition often bring more sales for new shops.
Frequently Asked Questions
What is the best free Etsy SEO tool?
Etsy’s own Marketplace Insights is the best free option because it uses real Etsy search data. Free sellers get 15 keyword searches per week. Pair it with Shop Stats and eRank’s free plan for listing audits.
Is eRank free?
Yes, eRank has a free plan. It includes a keyword tool, keyword lists, listing audits for titles and tags, and trend reports. The free plan is limited to 5 keyword lookups per day. Paid plans start at $5.99 per month.
Is Etsy Marketplace Insights free?
Yes. Every seller can run up to 15 keyword searches per week for free. Etsy Plus subscribers, who pay $10 per month, get unlimited searches. You can find it in Shop Manager under Stats.
Do I need a paid tool to rank on Etsy?
No. Many sellers rank well using only free tools and good listing habits. A paid tool saves time and adds deeper data. It is worth it once you list products regularly and want to research faster.
Which Etsy SEO tool is best for digital products?
Any of these work for digital products. Start with Marketplace Insights to find what buyers search for, like “printable” or “editable template” phrases. Sale Samurai and eRank are affordable options when you need more searches.
Final Thoughts
The best Etsy SEO tool is the one you will actually use every week. For most new sellers, that means starting free with Etsy Marketplace Insights, Shop Stats, and eRank.
Once your shop grows, add one paid tool that fits your goal. Pick a keyword tool if you need more searches, or a product research tool if you need ideas.
Tools only help when your listings are strong. If you are just getting started, read our guide on how to start an Etsy shop. Want the full system? Explore the Etsy digital products course.
