Use this free calculator with the numbers from your Etsy Stats. Enter your visits, orders, and revenue for the same time period to see your conversion rate, average order value, and revenue per visit. Then test what a higher conversion rate would mean for your shop.
Etsy Conversion Rate Calculator
Copy the numbers from Shop Manager, Stats, for the same time period. This works out your conversion rate, average order value, revenue per visit, and what more orders would mean for your revenue.
Definitions from Etsy’s Shop Stats Glossary, checked October 2026: conversion rate is the percentage of visits that resulted in an order, and revenue is total sales minus shipping and tax. Goal results assume the same visits and average order value.
Where to Find These Numbers
- On Etsy.com, go to Shop Manager, then Stats.
- Pick a time period with the dropdown at the top, like Last 30 Days.
- Copy Visits, Orders, and Revenue from the metrics overview.
- Optional: copy total listing views to see listing views per visit.
What Each Result Means
| Result | How it is worked out |
|---|---|
| Conversion rate | Orders ÷ visits × 100 |
| Average order value | Revenue ÷ orders |
| Revenue per visit | Revenue ÷ visits |
| Listing views per visit | Listing views ÷ visits |
Learn every stat, traffic source, and Marketplace Insights in our lesson on Etsy shop stats.
Etsy Conversion Rate Calculator FAQ
What is conversion rate on Etsy?
Etsy defines conversion rate as the percentage of visits to your shop that resulted in an order.
Does Etsy revenue include shipping?
No. Etsy says revenue in Stats is the total sales of all your orders, minus shipping and tax costs.
How can I raise my Etsy conversion rate?
Etsy says conversion rate can be affected by photo quality, price, reviews, listing titles and descriptions, and shipping and return policies.