Use this free niche finder with the numbers from Etsy’s Marketplace Insights. Paste your keywords with their searches and listings, and it ranks them by searches per listing so you can spot specific niches with buyer interest and less competition.
Etsy Niche Finder
Paste keywords from Etsy’s Marketplace Insights with their searches and listings (last 30 days). The finder ranks them by searches per listing so you can spot specific niches with buyer interest and less competition. One keyword per line: keyword, searches, listings.
The sample rows are made-up examples. Replace them with your own Marketplace Insights numbers.
Labels are a simple guide we use, not an Etsy metric: 0.30 or more searches per listing = Opportunity, 0.10 to 0.29 = Worth testing, under 0.10 = Crowded. Always check the top listings and your profit before you choose.
How to Get Your Numbers
- On Etsy.com, go to Shop Manager, then Stats, then Marketplace Insights.
- Search a keyword to see its searches and listings on Etsy from the last 30 days.
- Check similar search terms for more specific ideas.
- Add each keyword as a line: keyword, searches, listings.
Learn the full step-by-step method in our lesson on Etsy niche research.
Etsy Niche Finder FAQ
What does searches per listing mean?
It is searches divided by listings for a keyword. A higher number means more buyer searches for each competing listing. It is a simple guide, not an Etsy metric.
Where do I find Etsy keyword searches?
Etsy’s Marketplace Insights shows searches and listings on Etsy from the last 30 days. Sellers get 15 free searches per week.
Is the keyword with the best ratio always the best niche?
No. Also check that enough buyers search for it, that you can beat the top listings, and that the price leaves a profit.