Not sure which Etsy shop idea to start with? Use this free scorer to compare up to 3 ideas. Add searches and listings from Etsy’s Marketplace Insights, your price and costs, and how well you can make each item. It ranks your ideas by demand, profit, and fit.
Etsy Shop Idea Scorer
Compare up to 3 Etsy shop ideas side by side. Copy searches and listings for each idea from Etsy’s Marketplace Insights (Shop Manager, Stats, Marketplace Insights, last 30 days), then add your price, cost, and how confident you are making it. Profit uses Etsy’s US fees: $0.20 listing fee, 6.5% transaction fee, 3% + $0.25 processing.
The numbers below are made-up examples to show how it works. Replace them with your own Marketplace Insights data.
The score is a simple guide we built, not an Etsy metric: 40% demand (searches per listing), 35% profit margin, 25% your skill. Always check top listings and your own costs before deciding.
Where to Get the Numbers
- On Etsy.com, go to Shop Manager, then Stats, then Marketplace Insights.
- Search each idea to see searches and listings on Etsy from the last 30 days.
- Check similar search terms. Etsy says these can show areas with high buyer interest and fewer listings.
- Sellers get 15 free keyword searches per week. Etsy Plus subscribers get unlimited searches.
Get trend-backed ideas and the full step-by-step testing method in our lesson on Etsy shop ideas that actually sell.
Etsy Shop Idea Scorer FAQ
Is this an official Etsy score?
No. It is a simple guide we built to compare ideas: 40% demand, 35% profit margin, and 25% your skill. Use it alongside your own research.
Where do I find Etsy search volume?
Etsy's Marketplace Insights shows the number of searches and listings on Etsy from the last 30 days for any keyword you search.
What if an idea has lots of listings?
Look for a more specific version. Etsy says Marketplace Insights similar terms can show areas with high buyer interest but fewer listings.