Use this free calculator to see if Etsy Ads can make you money. Enter your average order value, your costs, and your daily budget. It works out your break-even ROAS, the most you can spend on ads per order, and how many ad orders you need each day.
Etsy Ads ROAS and Break-Even Calculator
Find the ROAS you need to break even on Etsy Ads, how many ad orders a day cover your budget, and whether your current ads make money. Fee estimate uses Etsy’s US rates: $0.20 listing fee, 6.5% transaction fee, and 3% + $0.25 payment processing.
Break-even ROAS = order value ÷ profit per order before ads. ROAS is revenue from ads divided by ad spend, as shown on your Etsy Ads page. Etsy counts an ad order when a shopper clicks an ad and buys within 30 days. Fees checked October 2026. Offsite Ads fees are not included.
How to Use the Etsy Ads ROAS Calculator
- Average order value: what a typical buyer pays you for an order.
- Your cost per order: materials, packaging, and any shipping you pay. Use $0 for most digital downloads.
- Daily budget: the daily budget you set in Etsy Ads.
- Optional spend and revenue: copy budget spent and revenue from your Etsy Ads page to see your real ROAS.
What Is a Good ROAS on Etsy?
There is no single good number. Your break-even ROAS depends on your profit margin: break-even ROAS = order value ÷ profit per order before ads. Anything above it is profit, and anything below it loses money.
| Profit margin before ads | Break-even ROAS |
|---|---|
| 80% | 1.25 |
| 60% | 1.67 |
| 50% | 2.00 |
| 40% | 2.50 |
| 25% | 4.00 |
Learn how Etsy Ads work, how to set them up, and how to read every metric in our lesson on Etsy Ads.
Etsy Ads ROAS Calculator FAQ
What does ROAS mean on Etsy?
ROAS means return on ad spend. Etsy shows it on your Etsy Ads page as the revenue from ads compared with the amount you spent on ads.
Does this include Offsite Ads fees?
No. Offsite Ads are a separate program where Etsy charges a fee only on sales they bring. This calculator is for Etsy Ads that run on Etsy.
Which Etsy fees does it use?
It estimates the US $0.20 listing fee, 6.5% transaction fee, and 3% + $0.25 Etsy Payments processing fee. You can untick the fee box to enter your own profit math.
How long should I run Etsy Ads before judging ROAS?
Etsy recommends running a strategy for at least 30 days before deciding if it works.